About

Reputation intelligence for teams that need judgment.

Council of 5 is building a reputation intelligence system for communications teams that need to tell routine noise from real risk across brands, executives, and products.

Judge reputation in context, not just by mention volume or average sentiment.

Treat narrative change as the core unit of monitoring, not isolated mentions.

Write outputs for communications operators who need decisions, not dashboards.

What we are building

The product is designed to help communications teams understand whether attention is routine, escalating, or materially different from what is normal for a given name.

Instead of ranking mentions by time and sentiment alone, Council of 5 looks at narrative shape, signal change, source mix, and the context around a brand, executive, or product.

Who it is for

We are focused on in-house communications teams, agencies, and operators who need a decision-ready readout instead of a dashboard full of raw activity.

The beta is currently oriented around teams monitoring a portfolio of names rather than a single campaign or one-off media mention stream.